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Callnovo’s native Arabic call center service solution enables you to access the massive Arabic speaking marketplace, including Saudi Arabia, Chad, Algeria, Comoros, Eritrea, Djibouti, Egypt, Palestine, Lebanon, Iraq, Jordan, Lebanon, Kuwait, Mauritania, Morocco, Oman, Qatar, Somalia, Sudan, Syria, Tanzania, Bahrain, Tunisia and other Arabic speaking countries.

What Callnovo’s Arabic Speaking Call Center Can Do For You

  • Customer Service in Native Arabic
  • Technical Support in Arabic (Level I, Level II and Level III Support)
  • Sales, Cross-Sell and Up-Sell in Arabic
  • Back Office in Arabic
  • E-Mail Support in Arabic
  • Live Chat in Arabic
  • Phone Answering in Arabic
  • Order Management in Arabic
  • Customer Retention in Arabic
  • E-Commerce (Souq, Noon, Wadi, Jollychic) Customer Service in Arabic
  • Content Moderation in Arabic
  • Arabic Social Media Management
  • Market Survey in Arabic
  • Amazon Seller Customer Service in Arabic
  • Ebay Seller Customer Service in Arabic
  • Aliexpress Seller Customer Service in Arabic
  • Data Entry in Arabic
  • Security Monitoring in Arabic
  • COD Confirmation Call in Arabic

Why the Arabic Language Speaking Market Is So Important

Arabic is also the holy language of Islam for 1.9 billion Muslims worldwide

Arabic is the official language of 26 countries, a minority language in over 30 others, and is spoken by over 433 million people, making it the 5th most spoken language in the world. Arabic is also the holy language of Islam for 1.9 billion Muslims worldwide, about 1/4 of the Earth's population, so it is a very important global language.
Centrally spoken throughout the Middle East and North Africa (MENA), the Arabic language has 30 different dialects, it's own alphabet, and script that is written right to left. It has very little in common with English (other than a surprising amount of English word origins) and is difficult to learn, making it desperately under-represented in the Western world. To help overcome this shortcoming, the US National Security Language Initiative was introduced in 2006, to develop the skills of American students in "critical-need" foreign languages of regions with which the US has significant economic involvement, including Arabic, Chinese, Russian, Hindi, and Persian.
Arabic is an official language in Egypt, Algeria, Sudan, Iraq, Morocco, Saudi Arabia, Yemen, Syria, Tunisia, Somalia, United Arab Emirates , Jordan, Eritrea , Libya, Lebanon, Palestine, Oman, Mauritania, Kuwait, Qatar, Bahrain, Tanzania , Djibouti, and Comoros, as well as a minority language throughout the Arab diaspora worldwide.

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The Arab world includes important gateways to Africa

*The Arab League (formerly The League of Arab States) currently has 22 members, and was formed in 1945 as a regional organization to "draw closer the relations between member states and co-ordinate collaboration between them, to safeguard their independence and sovereignty, and to consider in a general way the affairs and interests of the Arab countries".
The Arab League formed the Arab Federation for Digital Economy in 2018, with representatives across the MENA region to promote and develop the region’s e-commerce sector, which has the potential to contribute US$3 trillion to Arab GDP growth.
The Arab world includes important gateways to Africa, the fastest-growing and highest continental market potential in the world. African Arab countries include (in order of 2018 GDP) Algeria (US$200B), Morocco ($122B), Tunisia ($42B), Sudan ($34B), Somalia ($7.8B), Mauritania ($5.2B), Djibouti ($2.4B), Comoros ($750M).

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Arabic Language Consumer Market Information

  • The Middle East & North Africa (MENA) region is home to approximately 315 million people.
  • Shopping at the local Souq (Arabic for marketplace) is a cultural tradition and favorite pastime that is transitioning to online commerce.
  • Arabs have always been proud of their language, history, culture, and many contributions to civilization. Generous hospitality is among their most defining characteristics and cherished virtues, it is a matter of honor and a sacred duty. Retailers should also exhibit this trait when welcoming visitors to shop with them.
  • A dramatic shift is taking place in MENA ecommerce as online businesses are belatedly starting to move into the well-developed Arabic digital landscape currently dominated by social media, and the people are eager to shop.
  • eCommerce in the Arabic community has expanded rapidly in the past decade, with annual growth exceeding +30% and massive growth still anticipated in this relatively new market.
  • The MENA ecommerce market is expected to reach $49 billion by 2021, more than triple it's $15B size in 2015.
  • Saudi Arabia (US$9.8B, +25% ann. growth), the UAE ($7.4B, +18%), and Egypt ($6.2B, +17%), were the most lucrative B2C ecommerce markets in the MENA region in 2019.
  • In 2019, Saudi Arabia had the highest value market ($9.8B), Egypt has the highest number of online shoppers (45.3 million), and the UAE had the highest average spend per person ($426).
  • Mobile phones outnumber landlines in Egypt, internet & social media penetration have reached 99% of the population of UAE.
  • The first-to-market in 2005, and current online shopping leader in the MENA region is Dubai-based Souq.com, which was acquired by Amazon in 2019 for US$580M, a clear signal that sales are good. It now operates as Amazon.ae in the UAE, but keeps the Souq name in Egypt and Saudi Arabia. Souq receives over 45 million visitors per month.
  • Another top contender is noon.com that offers free, same-day delivery of over 20 million products in UAE, Saudi Arabia, and Egypt.
  • Online shopping is seeing high penetration rates in rural areas where people are eager to find products and prices normally only available in cities, particularly electronics for first time online shoppers, and fashion and lifestyle products for repeat buyers.
  • During the Islamic holy month of Ramandan, some countries such as Oman and Lebanon have restricted working hours in the public & private sectors to 6 hours per day. This extra time off for employees coincides with a seasonal spike in ecommerce shopping, particularly in preparation for the Eid al-Fitr celebration that ends the month-long fasting.
  • Some Islamic countries such as Saudi Arabia, have strict laws that prohibit any interaction between unrelated men & women. This can be problematic for deliveries paid with cash on delivery (the most popular payment method), unless the courier uses both male and female couriers to deliver to the man or lady of the house.
  • Credit cards remain rare in MENA, however, a growing number of customers (2.3 million+) are using secure prepaid e-payment cards by companies like CASHU that allow them to top up their account at over 75,000 local retailers, to be used on partnered ecommerce sites.
  • Algeria is the largest country by area in Africa and the Arab League, and one of the largest economies in Africa, driven mainly by oil and gas exports, and a trade surplus over US$27B.
  • Algeria has 114% mobile phone penetration, but only 52% internet penetration. With 28% of the population under age 13, these rates are expected to grow quickly. Ecommerce is restricted in Algeria to regional platforms like Kyamu, and closed to foreign companies.
  • Morocco is considered a regional and middle power with significant influence in Africa and the Arab world, with the 5th highest African GDP, one of the top African nations for quality-of-life, and an economy powered primarily by services (over 50%) including a vibrant tourism sector that hosts over 11 million tourists annually.
  • Morocco has 114% mobile and 69% internet penetration, with 32% of the population under age 18. Ecommerce is challenged by very low credit card usage (<1%), but still was worth over US$4.2B in 2019, with 47% of transactions paid with cash.
  • Brazil is home to the largest national concentration of Arabs outside the Arab World, with more Lebanese Arabs than the population of Lebanon, and more Syrian Arabs than the population of Syria's largest city & capital, Damascus.

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