As the second most common native language (after Mandarin), there are about half a billion native Spanish speakers in the world living in dozens of different countries. The U.S. alone has a Hispanic population of over 50 million, the majority of whom agree that, “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business.” and feel “much more loyal to companies that show appreciation of our culture by advertising in Spanish.” (According to the Experian Simmons Summer 2011 National Hispanic Consumer Study). For this reason, Spanish should be a key focus of your business expansion, both in the US and around the world. Callnovo’s Philippines Spanish call centers can gracefully help your business communicate with this huge market without barriers. If your business has plans to address the key Hispanic market segment, it’s time to ensure that you are able to provide native Spanish sales, support & customer service to your customers at home and abroad.
For online businesses, it makes good strategic sense to cater to the highly desirable Hispanic customer profile. According to the U.S. Hispanic Market Imperative Report: 60% of U.S. Hispanic households own at least one mobile device that can access the Internet, compared to 43% of the general market. 56% of U.S. Hispanics shop using a mobile phone vs 33% of the general market. 43% of U.S. Hispanics shop using a tablet device vs 25% of the general market. Callnovo has a native Spanish call center solution to help position the Hispanic market as a key pillar of your business.