Callnovo’s native Chinese language call center solutions enable you to focus on the Greater China Region as well as overseas market expansion in Chinese communities.
What Callnovo’s Native Chinese Call Center Can Do for You?
- Content Moderation in Chinese
- Chinese Social Media Management (WeChat, Sina Weibo, Tencent Weibo etc.)
- Chinese Social Media Management (Twitter, Facebook etc.)
- Market Survey in Chinese
- Amazon Seller Customer Service in Chinese
- Ebay Seller Customer Service in Chinese
- Aliexpress Seller Customer Service in Chinese
- Taobao Customer Service in Chinese
- Tmall Customer Service in Chinese
- JD Customer Service in Chinese
- Customer Service in Chinese
- Technical Support in Chinese (Level I, Level II and Level III Support)
- Sales, Cross-Sell and Up-Sell in Chinese
- Back Office in Chinese
- E-Mail Support in Chinese
- Live Web Chat in Chinese
- Phone Answering in Chinese
- Order Management
- Customer Retention
- Phone Answering Service in Chinese
Callnovo Shares Chinese Market Insights from 15 years experience
- China’s rising upper-middle class is actively looking for quality products and services in all segments.
- Mobile devices, social media and e-commerce is overwhelmingly popular in China.
- Chinese consumer expectation of excellent customer service is at an all-time high.
- Trust between buyer & seller is extremely important in China & it needs to be instant!
- Positive first impressions are crucial!
- Don’t waste time or money on automatic translation for your Chinese language marketing materials. At best they’ll be ignored, or worse, may damage your credibility!
- Be Social! Use WeChat! Chinese loves interacting with brands!
Why Chinese Language Market Is So Important
Chinese is a Vital Global Business Language
The most populous country in the world, China is also the second largest global economy after the US. China is home to over 1.3 billion people and one of the most ancient, well preserved and guarded cultures in the world. Additionally, over 50 million Chinese emigrants have formed ethnically distinct Chinese communities in major cities around the globe. The Chinese people are very proud and protective of their cultural traditions. Any company that intends to do business with the Chinese market must adapt to their various languages and regional ways of thinking if they plan to have success. Callnovo’s Chinese call center agents have a native knowledge of China’s regional languages, traditions and cultural nuances, and can expertly help your business access and navigate this massive complex market.
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Building the Future Business
China is a very positive, hopeful and forward looking nation and one of the great superpower nations of the planet. The booming upper-middle class has more than doubled in size since 2010, and is expected to double again by 2020, when affluent households are projected to exceed 100 million. That’s a lot of new disposable income! However, as a culture the people are also very loyal and protective of their traditions and language, making China one of the most daunting nations in business to localize for. Social media within China has polarized the market even further, with Chinese consumers quickly accepting or dismissing foreign businesses based on “word of mouth.” Furthermore, less than 1% of the Chinese population speaks English, requiring import companies to rise above business-as-usual. If only your company could reach this market on their wavelength, you would have a good chance to build loyal customer relationships to help carry your business into the future. Callnovo’s Chinese call centers can help bridge the span between your business and this highly lucrative marketplace.
Summary of Findings from The New China Playbook
- Upper-middle-class and affluent households will account for 55% of Chinese urban consumption and 81% of its incremental growth over the next five years and by 2020, will account for $1.5 trillion in incremental spending in urban China.
- Consumers born in the 1980s, 1990s, and 2000s, a segment known in China as the “young generation”, are poised to become the dominant force in the consumer market and is projected to increase to a 53% share of total consumption by 2020.
- E-commerce online consumption is projected to surge by 20% annually through 2020. This means that e-commerce will account for 42% of growth in private consumption. By then, China’s online consumer market will have grown to $1.6 trillion annually.
- Mobile e-commerce already accounts for 51% of all online sales in China. By 2020, mobile e-commerce is projected to account for 74% of all online sales in China.
- 49% of young-generation Chinese said that they advocate for brands, either personally or online, compared with 34% of U.S. consumers of similar age.
- China’s consumer economy is projected to expand by about half, to $6.5 trillion, by 2020. The incremental growth of $2.3 trillion alone over the next five years would be comparable to adding a consumer market 1.3 times larger than that of today’s Germany or UK.
- Three great forces are ushering in this transformation: the rise of upper-middle-class and affluent households as the drivers of consumption growth; a new generation of freer-spending, sophisticated consumers; and the increasingly powerful role of e-commerce.
- Through 2020, 81% of consumption growth will come from households whose annual income is more than $24,000. Furthermore, consumers 35 or younger will account for 65% of growth. E-commerce will become a far more important retail channel, driving 42% of total consumption growth, 90% of that growth coming from mobile e-commerce.
- Companies will need a new playbook to capture the coming wave of growth. The strategies of the past will no longer be relevant.
- Average consumers are spending more, and demographic trends and the expansion of e-commerce indicate that they will continue to spend more.
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