Service floor

Thai customer support

Thai Call Center Services

Support customers in Thai while keeping your team informed in English or Mandarin. Callnovo provides Thai customer service outsourcing for product questions, orders, technical support and ongoing customer care.

Service scope

What your Thai support team can handle

Build the service around the questions and requests your customers bring to you. For multilingual customer service in Thailand, agree which conversations the Thai team can resolve and which decisions need a manager, technician or another specialist.

Orders, deliveries and returns

Handle product questions, order updates and return requests for e-commerce and retail customers, including Shopee, Lazada and AliExpress sellers. Give agents your product information, order access and return rules so they can explain the next step accurately.

Technical and after-sales support

Explain product use in Thai, follow the troubleshooting steps you provide and record unresolved faults. Route repair requests, warranty decisions and specialist technical work to the team responsible for completing them.

Bookings and service coordination

Answer travel or hotel questions, arrange appointments and send service reminders. Healthcare, insurance and legal enquiries can be scoped around intake, document collection and appointments, with professional advice and decisions handled by your specialists.

Sales and customer follow-up

Answer questions before a purchase, follow up on enquiries and collect customer feedback. Your campaign brief defines the offer, the customers to contact and when a lead should move to your sales team.

Back-office and business communication

Thai-English or Thai-Mandarin staff can handle customer emails, coordinate meetings and gather information. Define document access, approval limits and the format of updates your internal team needs.

Thai customer service representative

Published customer project

LiuGong: following a repair through to resolution

Callnovo helped launch LiuGong's Thailand contact center in 2019. Customers could report equipment faults through a toll-free number. The service team followed dealers and end customers in the CRM through four repair stages.

  1. Fault reported

    The customer contacts the support team to report a fault and request help.

  2. Work dispatched

    The team follows the task-dispatch stage in the CRM so the next action can be tracked.

  3. Repair in progress

    Support staff follow the repair status with the dealer and end customer.

  4. Problem resolved

    After resolution, the team collects satisfaction feedback. LiuGong had access to call recordings and CRM records.

For your own service, agree the status names, the team responsible for each step and the point at which the customer should receive an update.

Read Callnovo's published LiuGong project summary (Chinese)

Channels and coordination

Choose the channels and hours your customers need

Calls and local contact options

Discuss a Thailand call center arrangement using a toll-free or local number, including Bangkok and Chiang Mai options. Number availability, routing and SMS requirements form part of the project setup.

Written customer conversations

Combine email, live chat and selected social channels with phone support. HeroDash supports channels including Facebook, WhatsApp, Instagram and LINE; account access and channel configuration are agreed for your service.

A clear internal handoff

Choose English or Mandarin for internal updates. A useful handoff identifies the customer, the order or product, the action already taken and the person who needs to decide what happens next.

Service management

How the support team is managed

Customer service representatives

Handle Thai conversations, record the work completed and follow the agreed escalation path.

Training and quality review

Prepare agents on your products and review conversations for accuracy, tone and adherence to your service rules.

Supervisors and project management

Manage the service, review recurring issues and coordinate changes with your team.

Planning questions

Questions before you start

Can the Thai team communicate with our headquarters?

Yes. Thai-English and Thai-Mandarin bilingual support is available. Specify the language your managers need for case summaries, meetings and daily coordination.

Does a Thai call center provide technical support?

Callnovo offers Thai technical support and after-sales customer care. The service scope defines troubleshooting tasks, access to product information and when a specialist or repair team takes over.

What determines the quote?

Coverage hours, expected volume, language combinations, task complexity, channels and staffing requirements shape the proposal. Send these details with your enquiry so the quote matches the work.

Can we use our current customer service systems?

Include your current CRM, helpdesk and sales channels in the brief. We review access and integration requirements with you before agreeing how the team will work.

Across our teams

Brands supported by Callnovo

LVMH
Tencent
Dow Jones
Panasonic Avionics
Groupon
Lycamobile
RE/MAX
Neeyamo
vidaXL
ZenHotels
HomeSmart
Investors Group
Hofan
Textellent
Hohem
LiuGong
EZVIZ
TP-LINK
NIU
Narwal
JOVS
Hongmail
Mindray
Five Branches University
Wanderly

Plan your Thai customer support service

Tell us what your customers need help with, when they contact you and how your internal team works. We can use that brief to discuss the staffing and service scope.