Outsourced Japanese Call Center

Increased awareness of foreign culture through media is resulting in greater demand for foreign goods in the marketplace. Brands including McDonald’s, Ikea, Costco, Walmart and Amazon.com are some of Japan’s modern business success stories.

Less than 1% of Japanese speak a second language. Although English is taught in schools, lack of opportunity to practice it prevents most from achieving proficiency, and many Japanese feel anxiety attempting to speak it unless it’s perfect.

Traditional Japanese essential spending on multinational luxury brands is seeing year after year decline, as value spending on discount labels, private brands, bulk and online bargains continues to rise.

Singles are choosing more to live in smaller living spaces and compact apartments, rather than multi-family dwellings. This creates opportunities for products that are convenient to store.

Less than half of Japan’s working population has ever married, with declining fertility and population rates near the world’s lowest. As a demographic they are highly educated, upwardly mobile and tech savvy. They tend to be less materialistic, prefering to spend on technology and services more than products and goods.

Although online shopping continues to grow, Japanese still favour the excitingly convenient, high density shopping districts found throughout the cities of Japan.

Japanese are spending more time at home on their days off, surfing the internet, watching television, reading the newspaper, sitting around the house and listening to music.

After housing, food purchases are the second largest expenditure for a Japanese family, followed by clothing, technology, media & entertainment.

Japanese are among the world’s most health conscious consumers. Japan’s retail drug store and organic food sales continue to steadily rise.

Japan’s 2016 e-commerce sales are estimated to be over $100 billion USD.