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Outsourced Japanese Call Center

Why the Japanese Language Speaking Market Is So Important

Callnovo’s native Japanese call center enables you to access the world's third-largest consumer market, Japan. Outsource your Japanese Sales, Customer Service and Tech Support with us and we will assist your growth in the Japanese language market.

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What Callnovo’s Japanese Call CenterCan Do For You

  • Customer Service in NativeJapanese Call Center
  • Technical Support in Japanese
    (Level I, Level II and Level III Support)
  • Sales, Cross-Sell and Up-Sell in Japanese
  • Back Office in Japanese
  • E-Mail Support in Japanese
  • Live Chat in Japanese
  • Phone Answering in Japanese
  • Order Management in Japanese
  • Customer Retention in Japanese Call Center
  • Fraud Monitoring and Investigations in Japanese
  • Market Survey in Japanese
  • Japanese Social Media Management
  • Amazon Seller Customer Service in Japanese
  • Ebay Seller Customer Service in Japanese
  • Aliexpress Seller Customer Service in Japanese
  • Taobao Customer Service in Japanese

Why the Japanese Language Speaking Market Is So Important

  • Japan is the world’s third largest market after the U.S. & China in terms of consumer spending.
  • 90% of Japan’s population of 127 million is online, the highest in the world. 70% (77 million) shop online.
  • In 2021, the scale of the e-commerce market increased by 8.6% from the previous year to 13.2865 trillion yen, and the EC rate increased by 8.0% to 8.78%.
  • Japanese is one of the Top 5 most used languages of the internet.
  • Japan has one of the world’s highest food import rates at 60%, exported primarily from the U.S., China, Australia, Canada and Brazil.

Japanese Language Consumer Market Information

Increased awareness of foreign culture through media is resulting in greater demand for foreign goods in the marketplace. Brands including McDonald’s, Ikea, Costco, Walmart and Amazon.com are some of Japan’s modern business success stories.
Less than 1% of Japanese speak a second language. Although English is taught in schools, lack of opportunity to practice it prevents most from achieving proficiency, and many Japanese feel anxiety attempting to speak it unless it’s perfect.
Traditional Japanese essential spending on multinational luxury brands is seeing year after year decline, as value spending on discount labels, private brands, bulk and online bargains continues to rise.
Singles are choosing more to live in smaller living spaces and compact apartments, rather than multi-family dwellings. This creates opportunities for products that are convenient to store.
Less than half of Japan’s working population has ever married, with declining fertility and population rates near the world’s lowest. As a demographic they are highly educated, upwardly mobile and tech savvy. They tend to be less materialistic, prefering to spend on technology and services more than products and goods.
Although online shopping continues to grow, Japanese still favour the excitingly convenient, high density shopping districts found throughout the cities of Japan.
Japanese are spending more time at home on their days off, surfing the internet, watching television, reading the newspaper, sitting around the house and listening to music.
After housing, food purchases are the second largest expenditure for a Japanese family, followed by clothing, technology, media & entertainment.
Japanese are among the world’s most health conscious consumers. Japan’s retail drug store and organic food sales continue to steadily rise.
Japan’s 2016 e-commerce sales are estimated to be over $100 billion USD.

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