What is WeChat official account? WeChat official account is a special type of account on the WeChat platform launched in 2012. Companies use these accounts to get in touch with their customers, both actively and passively. Marketing, sales of physical…

For a WeChat user, adding an official account is practically the same as adding a friend. Users can also send messages to official accounts in the same way as their friends. This creates interesting opportunities to use WeChat official account…

As we have explored, WeChat official account is a very powerful tool for growing your business in China but it is also a complex and very different digital eco-system to be working in. Partnering with a local specialist is key. We…

According to a 2011 European Commission study, 42% of consumers admitted that they would never buy products and avail services in other languages. This fact highlights the indisputable importance of language and how it can either make or break your…

South Korea has been an Asian economic superpower for many decades and it’s not surprising that thousands of investors from all over the world have found refuge in the country’s stable economy and interesting market. While some of the growing…

Outsourcing to an inbound contact center to manage your company’s customer services can greatly increase your chances of raking in more profits. However, many organizations have failed to recognize the growing importance of this approach – at least not until…

For many real estate agents, being successful in a highly competitive industry is a long and bumpy ride. In fact, those who are already at the top know exactly how they have sacrificed a great deal of their time and…

The relationship that you build with your customers will determine how your business will fare in the most competitive industries today. In fact, several studies have proven that success comes to those who know how to value their clients, particularly…