According to the Instituto Cervantes research center, there are now an estimated 52.6 million people in the US alone who speak Spanish. Furthermore, the US Census Office predicts that the US will have an estimated 138 million Spanish speakers by the year 2050, making it the biggest Spanish-speaking nation on Earth. This is just one country. Worldwide, there are approximately 400 million native speakers.
What does this mean for your business? Simply put, if you aren’t targeting this demographic, you’re missing out on more revenue. One way to attract, reach, engage with and support these prospective customers is to employ the services of a Spanish call center.
Expand to newer, bigger market segments.
As mentioned, there is a massive number of Spanish speakers located in the US and throughout the world. The ability to tap into this significant market segment will provide your business with the opportunity to grow, expand and take advantage of new revenue streams. Having a Spanish call center in operation is a great place to start.
Make your brand more approachable.
When Spanish-speaking clientele know they can contact your company and receive the support they need in their native language, they’ll naturally feel more positive about your brand. They’re also much more likely to share information about their good experience with their friends, family, and colleagues. And we all know how valuable word-of-mouth marketing like this can be.
Enjoy a more cost-effective solution.
Outsourcing your customer service, tech support or sales solutions to a Spanish call center is a wise business investment. For instance, because Callnovo deploys its Spanish call center in the Philippines, the cost remains low, allowing you to be more competitive. Additionally, you have the option to choose a shared agent model, which means you can save even more money.
Become more flexible and scalable.
Another benefit of a Spanish call center is the flexibility it offers. For example, agents can be there for your customers 24 hours a day, 7 days a week. You’ll also have the ability to scale up or down based on your business needs. So, if you need extra support following a big promotion, you can increase the number of agents to accommodate the increased call volume. Conversely, scaling down is fast and easy. No need to worry about dealing with staffing nightmares.
Compete with the big dogs.
Finally, having the support of a Spanish call center levels the playing field and allows you to compete with organizations that are much larger than yours. With professional Spanish-speaking agents ready to assist callers, your clientele will think they’re dealing with a large-scale operation, even if you’re really just a one-man show.
With Spanish as the third most widely spoken language in the world, it only stands to reason that offering service and support to this demographic is a wise business decision. Don’t miss out on your opportunity to get a piece of the pie. Enlist the help of a Spanish call center today.