Philippines Call Center vs. India – Which Should You Choose?


CallnovoPhilippines call center

There was a time, even as recently as just a few years ago, when India cornered the market on outsourced call center services. The Philippines has since taken over as call center capital of the world, and for many valid reasons. If you’re considering whether to outsource your customer service, sales or tech support to India, here are a few reasons you may make out better with a Philippines call center instead.

Firstly, agents in a Philippines call center tend to be better suited for the English speaking demographic. That’s because English is engrained into the everyday culture of the country. In fact, it’s the primary language used in business and schools, not to mention on television, in the movies and on the radio. As a result, the majority of the population is natively fluent in English.

Unlike many other parts of the world, Filipinos have a pleasantly neutral accent. As a matter of fact, many callers have no idea they’re actually speaking to agents who are located overseas because of the lack of accent. Furthermore, Filipinos’ native familiarity with western cultural nuances and local consumer behaviors helps bridge the gap between east and west, making callers feel more comfortable.

Next, a Philippines call center can provide access to more comprehensive solutions and service options than many of those located in India are capable of offering. For example, Filipino agents are trained and experienced in supporting a broad spectrum of industries, from telecom and IT support to travel and tourism to e-commerce, real estate, education, health and beauty and much more.

Another driving force behind the shift away from India and toward call centers in the Philippines is the economic state of the nation. Massive contact centers are being built there, which are designed to be highly efficient and operated at a fraction of the cost of other call centers. This, coupled with the abundance of affordable, qualified agents makes the investment in a Philippines call center a much more penny-wise decision.

Working with a support center that is based in the Philippines is also beneficial from a social responsibility standpoint – something many businesses have made a priority. For example, the investment of many leading BPO corporations (Callnovo included) into the establishment and sustainability of call centers has resulted in lifestyle improvements for hundreds of thousands of hard working Filipinos through steady, secure jobs and competitive wages. So, when you choose a Philippines call center, you’re indirectly helping to improve the lives of others at the same time.

Finally, rightly or wrongly, many people have developed a distaste for Indian call centers, preferring instead to speak with someone who they feel understands and can communicate better with them. This is, perhaps, the biggest advantages of a Philippines call center. Your customers and prospects will feel more comfortable, which is better for your business.

Want to learn more about Callnovo’s Philippines call center solutions? Contact us today to discuss your needs and receive a free quote.

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